Co-Founder & CEO, Simien Eco Trek
Wubetu Shimelash was born and raised in the Simien Mountains National Park in the Northern part of Ethiopia, where his family still lives. As a child, Wubetu took care of his family’s 200 sheep, a few cows, and horses in the mountains. He spent the days in the mountains with his animals searching for food and the nights sleeping in a cave with them. It was here in the mountains that Wubetu’s entrepreneurial mindset grew. He started to make hats and bags from sheep’s wool which he sold to tourists in order to buy more sheep and increase his herd. He would also take tourists for rides on his horses and let them explore the mountains with him and his animals. As a result, Wubetu became more independent, creative, adventurous, outgoing, and friendly. At the same time, his passion and love for nature grew.
When he started school, Wubetu found similar ... Read more